“In cooperation with major tech companies such as Snap and Meta, we are working in interdisciplinary teams of volunteers and tech students on the storytelling of the future. With technical innovations such as augmented reality and generative AI, we want to tell journalistic stories in an even more entertaining and emotional way and make them attractive for a young generation.”

Steven Plöger 
Head of Immersive News

Miriam Krekel

Our interdisciplinary projects

In cooperation with Snap, the Axel Springer Academy offers journalism students a unique curriculum that highlights various aspects of storytelling and the production of augmented reality content. Each group designs and develops a journalistic AR project within six months together with students from the fields of software engineering and interaction design. The goal of the project is to create journalistic content for a young audience on Snapchat that is specifically tailored to their interests.

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