Journalism School

We combine the advantages of a traditional journalism school with those of a hands-on traineeship, providing experience at Europe’s biggest media brands. Here, you get progressive training with the prospect of a permanent position in an inspiring environment.

Tech Program

For us, innovative technology and quality journalism go hand in hand. We train tech talents who drive media innovation and strengthen the future of digital journalism. With us, you will be fully engaged in the work environment at one of the top European media and technology companies.


We make our employees and partner companies future-proof, by offering training programs that leverage innovative technologies, with a strong focus on Generative AI. For those eager to expand their skill sets, we offer an ideal partnership and provide the necessary resources for both personal and professional growth.


Together with large tech companies, we bring together hard-working individuals into interdisciplinary teams, honing in the knowledge of journalism and tech students. Here, we work on innovative projects at the cross point between journalism and technology.

“We are making independent journalism future-proof. Interdisciplinary work is an important key. For us, technology and journalism belong together. It becomes magical when we combine the best of both worlds and something new emerges from it.”

 Niddal Salah-Eldin
Managing Director

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Die #MediaTechCon von AxelSpringer hat mal wieder abgeliefert mit:✨ Inspirierenden Vorträgen zu Künstlicher Intelligenz
✨ Innovativen Ideen von über 170 Mitarbeitenden
✨ Spannenden Diskussionen rund um generative KIKI wird unsere Zukunft rocken und bietet krasse Chancen für Medien & Tech. 🚀 Der Schlüssel liegt im interdisziplinären Austausch - genau wie auf der #MediaTechCon! In über 80 Sessions wurde geballtes Wissen geteilt, ein Drittel davon zu Generative AI. 38 Unternehmen stellten ihre KI-Projekte vor - von Keynotes über Workshops bis hin zu interaktiven Erlebnissen. 🤯Wir sind immer noch gehyped von der Energie und den Insights! 🔥#Innovation #WissensAustausch #Technologie #Journalismus #Zukunft
#MediaTechCon #AxelSpringer #KünstlicheIntelligenz #Innovation #Wissensaustausch #Technologie #Journalismus #zukunft

✨ Was passiert, wenn man über 1000 Leute aus den Bereichen Tech, Journalismus und Business an einem Ort versammelt? Eine ganze Menge! Mehr zur Media & Tech Con 2024 kommt hier nächste Woche … #mediaandtechcon #asallstars #togetherness ...


Reports of Resistance

The five-part video series shows journalists and activists who have been threatened and imprisoned for their commitment to justice. The team used AI to get better and faster results. The technology was used where it made sense in a journalistic context. 

Mind Stories

The vision behind Mind Stories is to provide a comprehensive insight into the complexity of mental health which at the moment is one of the most popular topics on social media. To deliver our content, we produced smart and informative video content supported by Snapchat’s AR lenses.

Berlin 2033

In the next ten years, Berlin will face significant challenges. However, many exciting developments are also on the horizon.
Will Berlin master these challenges, or will problems arise?
A team of journalists and tech talents from the FreeTech Academy dare to take a detailed look into the future of Berlins climate, art and fashion scene.

it's kosher habibi

We found that Jewish-Muslim friendships are not only possible, but that they exist in a wide variety of age groups and in a wide variety of forms. We met four pairs of friends and asked them what makes their friendship special and whether there is any truth to the prejudices against Jews and Muslims.

Career with apprenticeship

This series is about exciting, special and interesting apprenticeships. Because even without a degree, you can make a career start! Trainees and apprentices who already have both feet on the ground take readers into their everyday lives, show them what they do and tell them what they can do after completing their training.


They do everything to save Europe.
Climate change is leading to extreme weather events in Europe with increasing frequency. Storms, floods and heat leave suffering and destruction in their wake. Across Europe, our team met 29 HEROPEANS, people who don’t give up after their personal climate catastrophe.

Words & Weapons

A war is raging in Ukraine – also over the truth. Missiles and tanks are accompanied by lies and propaganda. The word becomes a weapon, or it is banned. This project shows how international media professionals report on the war in Ukraine.

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