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When human expertise meets AI
Further education with a clear focus on relevance, application in everyday life and sustainable development.
WHAT WE DO
Upskilling at the Axel Springer Academy combines journalism, business, and technology in tailored training programs. The focus is on the confident use of artificial intelligence and digital tools, always closely aligned with real-world work contexts. This fosters skills that provide guidance, strengthen responsibility, and empower individuals to actively shape change.
Hands-On
Content that can be directly applied to everyday life.
Tailored
Solutions perfectly tailored to our brands and professionals.
Future-Oriented
Skills that drive innovation and ensure long-term success.
EARLY ADAPTERS WITH A CLEAR ADVANTAGE
We were among the first to not only observe generative AI but also to consistently utilize it. As early as the beginning of 2023, we recognized its potential and launched upskilling programs long before AI became mainstream. Practical, hands-on, and effective: with formats that have empowered colleagues nationally and internationally to work faster and more efficiently.
IF YOU HATE IT AUTOMATE IT
We dispel reservations, demonstrate concrete benefits, and make efficiency immediately tangible. Together, we identify and prioritize use cases, build high-performing task forces, and reliably implement ideas. This creates a collaborative environment where human creativity sets the course, while technology provides speed, relief, and scalability.
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