Journalism

Our journalism seminars have two primary goals. Firstly, we would like to provide participants with the necessary skills and theoretical foundations of journalism. The subsequent aim is to cultivate adaptability and innovation—skills paramount in today’s fast-evolving media landscape. We ensure that participants in our seminars can effectively deal with the challenges and opportunities of digital transformation.

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Artificial intelligence as a tool in content production

Artificial intelligence as a tool in content production

The seminar is aimed at participants who want to learn how artificial intelligence can support them in complex research. Participants will be introduced to AI-supported tools for analyzing large amounts of data, including the extraction of information from image and sound files. Case studies will be used to show how AI is successfully used in investigative journalism and the challenges involved.

Artificial intelligence as a research

Artificial intelligence as a research

Das Seminar richtet sich an Teilnehmer, die lernen möchten, wie Künstliche Intelligenz sie bei komplexen Recherchen unterstützen kann. Die Teilnehmer erhalten eine Einführung in KI-gestützte Tools zur Analyse großer Datenmengen, einschließlich der Extraktion von Informationen aus Bild- und Tondateien. Anhand von Fallstudien wird gezeigt, wie KI erfolgreich im investigativen Journalismus eingesetzt wird und welche Herausforderungen dabei bestehen.

Basics for reporting on artificial intelligence

Basics for reporting on artificial intelligence

The seminar provides an introduction to the technical foundations of modern AI technology and explains key terms such as large language models and neural networks. In addition, ethical issues such as data protection, racial bias and intellectual property will be discussed using case studies. Participants will gain insights into the AI industry, market strategies and current AI regulations, particularly in the EU and US context.

Journalistic research with Telegram

Journalistic research with Telegram

This training focuses on effectively using Telegram as a tool for research and information gathering in the journalistic work process. We will explore various strategies and applications of Telegram for journalistic purposes to increase research efficiency and extract valuable information.

Google Mastery: Operators for Advanced Journalistic Research

Google Mastery: Operators for Advanced Journalistic Research

This event focuses on specializing in research skills using Google operators. This includes targeting specific information, formulating more efficient search queries, and discovering hidden resources and data sources. We provide valuable tips and techniques to exploit the full potential of Google operators and take research to the next level.

Website Credibility: Journalistic Research Techniques

Website Credibility: Journalistic Research Techniques

The training focuses on checking (news) websites and identifying indicators of suspicious URLs. Different methods are taught to confirm the authenticity of a website and ensure that it provides reliable information.

Verifying social media accounts

Verifying social media accounts

This training focuses on the comprehensive verification of social media accounts. Strategies for reliably checking social media accounts are highlighted. It will also examine how to determine whether an account has been hacked. Plus: Techniques and tools for protecting social media accounts.

Advanced Photo & Video Verification Techniques

Advanced Photo & Video Verification Techniques

This training offers detailed insights into journalistic research and verification. It includes forensic methods for determining when and where photos and videos were taken. AI algorithms to improve the analysis of metadata in images and videos, as well as the use of geolocation and chronolocation, are also highlighted.

Introduction to Search Engine Optimization

Introduction to Search Engine Optimization

This seminar highlights the world of search engine optimization (SEO). How does content have to be designed to be found more easily? What do search engines look for? We will examine the main SEO techniques to improve website visibility and attract visitors.

Editorial Analytics

Editorial Analytics

This training focuses on analysis methods to optimize editorial decision-making processes. This helps to design content specifically and effectively so that editorial teams can control and display it better.

TV Production: Filming, Editing, and Crafting Engaging Content

TV Production: Filming, Editing, and Crafting Engaging Content

This seminar delves deeply into the world of television production, with a focus on the intricacies of filming, the editing process, and the art of producing engaging TV segments. Participants will be immersed in learning the finest practices and techniques to craft television content that captivates audiences, blending technical skills with creative storytelling to elevate their television production capabilities.

On-Air Mastery: Dynamic Camera Presence

On-Air Mastery: Dynamic Camera Presence

What to say, how to act and where to put people with low incomes? This seminar’s primary focus is live performances in front of the camera. We teach how to develop a professional and compelling presence. Also in this workshop are techniques for moderation, presenting and speaking in front of the camera, and a self-confident appearance.

Mobile Storytelling

Mobile Storytelling

Your cell phone becomes a tool for multimedia reports. This workshop teaches how high-quality video, audio, and photo recordings can be made and easily edited. The focus is on producing selfie shots, interview recordings, short articles and vertical stories.

Wolf Schneider AI: Revolutionizing Text Creation

Wolf Schneider AI: Revolutionizing Text Creation

The main focus of this seminar is the introduction of Wolf Schneider AI. It is a tool based on artificial intelligence that supports authors in text creation. Participants will have the opportunity to learn the concept, test different options and evaluate the improvement in text quality through this AI.

Podcast-Training

Podcast-Training

We listened and developed a seminar that turns journalists into hosts. In this seminar, we teach how podcasts are created. The focus is on storytelling, technical aspects of recording and editing, and strategies for effectively distributing and promoting podcasts.

StoryCraft: Enhancing Journalistic Writing and Editing

StoryCraft: Enhancing Journalistic Writing and Editing

How do I build a story? Which W-questions do I have to answer? Where and how do I get my style into a story? This workshop provides answers and highlights the topics of efficient writing under time pressure and critical editing. Goal: Strengthen expressiveness, efficiency and storytelling.

Tabloid Writing Essentials

Tabloid Writing Essentials

The participants deal intensively with the stylistic and content-related peculiarities of the boulevard. You’ll learn to create strong headlines, tell emotional stories, and target audience interest. The aim is to gain a profound understanding of the mechanisms of tabloid journalism. Effective writing is taught “on the side” in this seminar.

Interviewing Skills for Journalists

Interviewing Skills for Journalists

Main focus: Interview techniques for text, audio, and video – in front of and behind the camera. Participants learn effective methods to conduct and design interviews professionally in various media formats. Particular emphasis is placed on questioning techniques and dealing with different interview situations. Goal: Increase versatility and competence in the area of ​​interviewing.

On-Air Excellence: Speech & Moderation Skills

On-Air Excellence: Speech & Moderation Skills

The seminar teaches essential techniques for on-air appearances and speaking techniques. Participants learn to use their voices effectively and speak clearly. You will strengthen your confidence in front of the camera or microphone through practical moderation exercises. Goal: Promote self-confidence and professionalism in live presentations.

Data journalism

Data journalism

This workshop offers insight into the world of data journalism. The focus is on teaching practical skills and concepts. How can data be analyzed effectively and incorporate these results into exciting journalistic reports? We give answers.

Media law & journalistic ethics

Media law & journalistic ethics

Overview of the legal basis of journalism and insights into German media law. What ethical challenges and legal and moral standards must journalistic work meet? Many practical recommendations provide information.

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