Generative AI in the creative industry

2 hours: virtual training

Level: Beginner

Axel Springer Academy

This training provides a comprehensive look at the applications of generative AI in creative areas such as design, advertising, and storytelling. Participants learn how generative models can be used to create and expand creative content. Particular attention is paid to the use of generative AI to generate creative texts, market analyses, and stories.

Learning goals

  • Participants understand how generative AI models can be applied in various creative fields such as design, advertising, and storytelling to create new content or enhance existing ones
  • Participants learn how to use generative AI for creating creative texts and stories, including the possibilities and limitations of this technology in the creative industry
  • Participants explore how generative AI can be utilized for market analysis and the development of creative strategies to promote targeted and innovative solutions in the creative industry

Target Group

Our Upskilling offers are designed for businesses across all sectors, providing tailored learning experiences that meet the unique challenges and objectives of each team or organization. Available in both English and German, we aim to equip organizations with the knowledge and skills necessary for success in a variety of areas.

Our approach ensures that regardless of the specific focus — be it increasing operational efficiency, enhancing competitiveness, or promoting innovation — our expert-led courses offer relevant and effective education. This fosters growth and excellence across a multitude of disciplines, supporting organizations and teams in achieving their objectives and advancing further.

Contact us for enterprise workshops for your organization

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