How generative AI changes customer needs and purchasing behavior
2 hours
Level: Beginner
Axel Springer Academy
This workshop highlights how generative AI technologies revolutionize understanding customer needs and purchasing behaviour. Attendees will learn how AI algorithms can be used to gain deep insights into customer preferences and decision-making patterns. The workshop offers practical examples and strategies to implement these findings into business strategies and thus achieve a competitive advantage.
Learning goals
- Exploring how generative AI technologies change the understanding of customer needs and purchasing behavior
- Discovering how AI algorithms can uncover complex customer preferences and decision patterns, enabling participants to integrate these insights into competitive business strategies
- Providing practical examples and effective strategies for integrating insights from generative AI into decision-making processes
Target Group
Our Upskilling offers are designed for businesses across all sectors, providing tailored learning experiences that meet the unique challenges and objectives of each team or organization. Available in both English and German, we aim to equip organizations with the knowledge and skills necessary for success in a variety of areas.
Our approach ensures that regardless of the specific focus — be it increasing operational efficiency, enhancing competitiveness, or promoting innovation — our expert-led courses offer relevant and effective education. This fosters growth and excellence across a multitude of disciplines, supporting organizations and teams in achieving their objectives and advancing further.
Contact us for enterprise workshops for your organization
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