Generative AI-powered content creation with Adobe Firefly

Hybrid event

We invite you to the FreeTech – Axel Springer Academy in the new building to participate in this session.
If you can’t make it on site, you can join the session online via teams.

Sinja Mirel (Senior Solution Consultant, Adobe) and Anna Bademosi (Enterprise Customer Success Manager, Adobe) provide insights into the usage of Adobe Firefly, with a particular focus on the innovative “Gen AI” platform. We will discuss the benefits and challenges related to ethics and transparency and take a glimpse into the future. Questions are, of course, welcome during the final Q&A session.


  • AI in general
  • AI at Adobe – AI-powered features
  • AI at Adobe – Gen AI
  • Benefits and challenges – ethics and transparency
  • Future developments – what’s in store?
  • Q&A

The basic data of the event

Level: Entry
Language: German
Where: FreeTech – Axel Springer Academy, 1st floor new building, East corridor/ MS Teams.
When: 26.09.2023
Time: 10:00 am – 12:30 pm CET

Who can attend?

This offer is open to all employees of Axel Springer and its subsidiaries.

Whether you already have experience with AI or are a newcomer to the field, this session offers a welcoming and collegial environment for all participants. We look forward to an inspiring exchange and discovering the potential of Generative AI together.

Register now and join us. We look forward to seeing you!