
Inside Axel Springer Innovation
A curated innovation journey with direct access to the people, methods, and technologies that shape change on a daily basis.
WO KI, MEDIEN UND BUSINESS ZUSAMMENKOMMEN
An exclusive look behind the scenes at Axel Springer and into the history of a company that constantly reinvents media. Tailor-made learning journeys for businesses, universities, and other target groups combine orientation, inspiration, and concrete learning objectives. In learning sessions and workshops on AI, media, and digitalization, you'll learn from experienced experts who implement transformation on a daily basis. This format is for everyone who wants to understand not only what's possible, but also how it's implemented – in an inspiring environment in the heart of Berlin.

Experience Media Transformation
How traditional media are reinventing themselves in the digital age.
Exclusive Insider Access
A look behind the scenes of BILD and WELT – directly in the new Axel Springer building.
Impulses for Innovation
Experience how Axel Springer sets trends and shapes the future of media.
AI in action
Workshops that demonstrate how artificial intelligence is revolutionizing media.


09:00
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09:15
Welcome & Check-In
Axel Springer New Building
A reception at the Axel Springer New Building, followed by a seamless check-in and necessary security procedures.
09:15
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10:00
Breakfast & Architecture
Axel Springer New Building
Inside the Axel Springer New Building – A Talk on Its Visionary Architecture and Concept
10:00
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12:15
Guided Tour
WELT Newsroom, TV Studio & BILD Editorial Office
Insights into editorial workflows, a guided tour of the newsroom, a visit to the studio, and a behind-the-scenes look at live production.

12:30
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13:45
Historic Lunch
Journalism Club
Exclusive lunch with exciting insights into the milestones and historical evolution of Axel Springer
14:00
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15:15
Keynote Speech
Innovation Corner
A short break to recharge, network, and gather new ideas – with great coffee and fresh snacks.
15:15
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15:30
Coffee Break
Innovation Corner
A short break to recharge, network, and gather new ideas – with great coffee and fresh snacks.



15:30
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16:45
Workshop
Innovation Corner
The workshop’s content and focus can be selected from our portfilio — with room for individual customization.
16:45
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17:00
Coffee Break
Innovation Corner
A short break to recharge, network, and gather new ideas – with great coffee and fresh snacks.
17:00
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17:45
Keynote Speech
Innovation Corner
The keynote’s content and focus can be selected from our portfilio — with room for individual customization.

17:45
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18:00
Closing & Feedback Session
Innovation Corner
Summary of the Day & Participant Feedback
ab
18:00
Networking & Drinks
Ullsteinbar
Wind Down & Networking in a Relaxed Atmosphere.

UNDERSTANDING THE FUTURE.
SHAPING CHANGE.
Erleben Sie die Axel Springer Innovationsreise – exklusive Einblicke in KI und digitale Transformation.
