Journalism & AI: The Art of Crafting Effective Prompts
2 hours: virtual training
Level: Beginner
Axel Springer Academy
The workshop offers a practice-oriented introduction to “successful prompting” in a journalistic context. He teaches journalistic prompt writing and a guide for writing effective journalistic prompts. As part of the workshop, ideas for journalistic content will be developed and shown how prompts can be used effectively in journalistic practice.
Learning goals
- Gain a deep insight into the fundamental principles of prompt writing within the journalistic context. This includes learning about the various applications and unlocking the potential that precise prompting offers
- Enhance skills in creating and formulating effective journalistic prompts that generate specific and relevant responses from AI-driven systems. Engage deeply with the structure and necessary elements of a prompt to efficiently extract desired information
- Discover how to apply journalistic prompts in practice to deepen research and aid in content creation. Learn strategies for incorporating prompting techniques into the editorial workflow, thereby boosting efficiency and enhancing the quality of journalistic products
Target Group
Our Upskilling offers are designed for businesses across all sectors, providing tailored learning experiences that meet the unique challenges and objectives of each team or organization. Available in both English and German, we aim to equip organizations with the knowledge and skills necessary for success in a variety of areas.
Our approach ensures that regardless of the specific focus — be it increasing operational efficiency, enhancing competitiveness, or promoting innovation — our expert-led courses offer relevant and effective education. This fosters growth and excellence across a multitude of disciplines, supporting organizations and teams in achieving their objectives and advancing further.
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